Join Edith Cowan University for the final event in the 2023 ECU Lecture Series.Professor Peter Galvin’s presentation will focus on how a business’s design of products and services has direct implications on how that business and subsequent industries, are designed and operated.  

Considering product design at a strategic level provides firm opportunities to influence:

• Type and level of innovation across an industry
• Development costs for new products
• Potential for geographic agglomeration versus dispersion of economic activities
• Level of competition between firms and thus the profitability of firms within an industr

The presentation will highlight the opportunities and challenges that emerge from alternative product designs and highlight why product design is an underappreciated consideration in developing business strategy.

Professor Galvin is the Associate Dean, Research, and a Professor of Strategic Management at ECU’s School of Business and Law.

The ECU Lecture Series provides a forum for distinguished ECU Professors to outline their research and engage in discussion with colleagues and the wider community.  This event is open to the public. Registrations are essential. 

DATE AND TIME

Wednesday, 8 November 2023
3.45pm (for 4.00pm start).

ACCESS

The venue is fitted with an infared or T-Switch hearing loop system and is wheelchair accessible. If you have any accessibility needs to participate in the event, please contact ECU's Corporate Events team by email (corporate.events@ecu.edu.au) or phone: (08) 6304 2011.

Location

Edith Cowan University, Joondalup Campus,
Building 32 Lecture Theatre, 270 Joondalup Drive, Joondalup WA 6027

Contact Details

Contact Event Organiser