About

Activate Your Place: The importance of place branding and activation for vibrant mainstreets

Join us for this unmissable forum focused on building and activating your mainstreet’s brand to create a thriving, vibrant community hub. Focusing on brand identity and activation strategies, we’ll explore how to leverage your place’s unique character to attract visitors, support local businesses, and foster strong community engagement.

From pop-up shops to community-driven events, we'll delve into effective strategies for promoting and activating your place brand to ensure your mainstreet is a dynamic destination for both locals and visitors.

Through interactive presentations, a walking tour of Mount Barker’s mainstreet, and a hands-on workshop, this event will equip you with the tools and insights to bring your place brand to life and create a lasting impact in your community.

Who Should Attend?

• Local government & policy makers

• Mainstreet business owners & entrepreneurs

• Placemakers & community leaders

• Branding, marketing & event organisers

Mainstreet SA members - check your email for your members discount code! 

Members $195 

Non Members $255

PROGRAM INCLUSIONS 

• Session 1 - deep dive into branding with South Australian Tourism Commission and Kimba District Council/SGK 
• Session 2 - activations, pop ups, retail mix and a landlords perspective - presentations and panel
• Session 3 - walking tour of Mt Barker Mainstreet and CBD 
• Session 4 - Indepth Brand workshop (1.5 hours) 

Also included; morning tea, lunch and networking drinks

KEYNOTE PRESENTATION

Less of the More: Building a Place Brand That Cuts Through the Noise

Marianthi Livaditis
Director, Marketing & Creative Services, South Australian Tourism Commission

In an increasingly crowded tourism landscape, South Australia has set out to do something different. This session explores the three-year journey of developing a place-led tourism brand that resonates beyond marketing: one that reflects local identity, inspires community pride, and fosters genuine cultural connection. From navigating stakeholder complexity to embracing “Less of the More, More of the Good,”- this is a story of branding with purpose, grounded in place and built to last.

For more information: https://www.mainstreetsa.com.au/events/mainstreet-forum-may-2025-mount-barker

Date

Location

Get directions

Auchendarroch House (Robert Charles Room)
17 Adelaide Road, Mount Barker SA 5251

Contact Event Organiser