Words matter! Just like every line on a drawing matters, so does every word of your website. Join the ACA and copywriter and marketing strategist Nikita Morell for this recorded CPD webinar on website copywriting fundamentals. Originally held 2 November 2022.
This national online CPD webinar will explore why the words on your website are important and how you can use your words to get a steady flow of more (and better) clients. Join us for an engaging, actionable webinar covering website copywriting fundamentals. You’ll walk away with tips and ideas so you can immediately improve your homepage, about page, and website biographies. You’ll also gain access to lots of real-life examples of architecture practices that have nailed their website messaging.
Speaker
Nikita Morell is a copywriter for only architects. She is also the founder of Architects WordShop: an online shop dedicated to helping architects with their words. Nikita specialises in making architecture websites sound more human, less robot – so architects can get a steady stream of ridiculously good projects. Nikita analysed 663 architecture websites; you can see the results on her website.
Learning outcomes
- Describe the importance of having a website for your firm.
- Determine the strategic copywriting elements of above-the-fold on the homepage.
- Learn how to move away from me-centric to client-focused copy on your website.
- Understand key elements of a website biography.
- Explore various real-life examples of architecture firm websites that have engaging website copy.
COST
Members $25
Non-members $40
*One ticket per attendee.
CPD
Completion of this 1 hour webinar and submission of the self-checked assessment task will deliver 1 formal CPD point.
NSCA 2021 Units of Competency and Performance Criteria: Practice Management and Professional Conduct – PC 1
APBSA Core Area: Practice Management
A self-checked CPD assessment task is provided for completion after viewing the webinar in its entirety. Certificates will be provided following online submission of answers to CPD questions.
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