A Fireside Chat with Charlotte Dewhurst
About
The Path Less Trodden: Marketing 101 to Matalan…and the twists and turns in between.Join Charlotte Dewhurst, Director of Marketing at Matalan, as she shares a candid account of her unconventional career journey. From her first Marketing lecture at Lancaster University to leading marketing at Matalan, Charlotte has taken diverse paths—turning down graduate schemes, quitting a CMO role, and shifting between industries and B2B/B2C roles.
In this session, Charlotte will reflect on the lessons learned along the way, offering insights on navigating career risks, trusting your instincts, and building a fulfilling professional life. Whether you're seeking marketing tips or career advice, Charlotte's story will inspire you to carve your own path.
Date
Thursday 13 February 2025 5:15 PM - 7:30 PM (UTC+00)Location
Lancaster University Management School
Bailrigg, Lancaster, Lancashire LA1 4YX
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A Fireside Chat with Charlotte Dewhurst
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